Playson Strengthens UK Market Position with Rank Group Collaboration
Playson today can safely be called one of the leading game developers and suppliers on the market, which specializes in content for online casinos. And now this company has decided to take a big step forward in expanding its presence in the UK market – a strategic partnership was concluded with Rank Group, which is one of the main and largest gaming operators in the country.
This collaboration will give Rank Group the opportunity to officially provide some of the coolest slot machines. Among them are Coin Strike: Hold and Win, Energy Coins: Hold and Win. This will apply to both offline establishments and online platforms in the UK.
A Playson representative commented on the event as follows: “This partnership will drive business success for both companies”.
Rank Group management also expressed joy about the agreement: “We are delighted to integrate Playson’s popular games across our iconic brands”. They especially noted the high popularity of games from this developer both in the UK and throughout Europe.
It is worth noting that Rank Group works with such prestigious companies as Grosvenor Casinos and Mecca Bingo. This is a major player in the gambling industry in the UK, and for Playson this will definitely be an important step forward. Playson has been actively working on its expansion lately, and has already entered into important partnerships in countries such as Sweden and the Netherlands.