About Us

Cardmates is a dynamic gambling portal with a focus on the UK market.

From top to bottom, the site is packed with casino and poker-related content, tailored for the British. Our team has prepared dozens of expert reviews of UKGC-licensed platforms, bonus analyses and different guides for beginners and savvies. A myriad of online slots have also been tested by whizzes so that readers know what to expect.

Everything a visitor finds on сardmates.co.uk is written with deep expertise and concern for real user experience. Let us be your navigator in finding a perfect place to gamble. And become a cosy fireplace to return to over and over again for a new dose of reliable information.

Our Team

To ensure that readers can always trust the information featured on our website, we’ve collected an expert team who knows the industry inside and out. We have different specialists on the board: from real poker players and slot enthusiasts to savvy writers and profound illustrators. And one does not preclude the other. This allows us to cover all aspects of online gambling and provide truly valuable insights for UK players. Each member’s knowledge and background, counting years (a decade and over), form a collective expertise.

No matter how trite it may sound, we have a really friendly team 😇 What unites us? Professionalism, ambition and love for iGaming. Every day, we work together to create objective and relevant content so that each reader can develop and spend time usefully on cardmates.co.uk.

Our Way

Cardmates started out as just a little idea that materialised over the years. Our story began in 2012 with a group on one of the social networks. We had to go through a very difficult path to become a recognisable and authoritative gambling portal. Today, CM is a large information site with a focus on the two main iGaming verticals: casino and poker. We have a lot of educational materials, expert reviews, site ratings, where we share our experience gained over the years in a simple and accessible way.

What We Stand For: Our Goal & Mission

We believe in fair, transparent and responsible play, as well as informed choices. Our goal is to provide informative and useful content for UK risk-takers, not for operators. There’s a reason behind that. The online gambling market is constantly growing, and people are having a hard time figuring out which sites are good and worthwhile. This is where CM’s expert bees come in to help them out. Our mission is to make our readers avoid a sour experience and enjoy the process in a safe environment. And what is meant here is the whole journey, from registration to getting payouts.

Why Trust Cardmates?

New visitors may approach our portal with caution, and that’s fine. But let us comment that, collectively, we’ve spent thousands of hours gambling and gained experience that made us who we are. In an industry full of noise, cardmates.co.uk not only informs people but also helps them make responsible choices. Below are more reasons why readers trust and choose us:

A Professional Approach to Work

• Our team has 10+ years of experience in the gambling industry, and we know how the system works from the inside. Hence, CM provides insider knowledge with no space for misdirecting readers or lies.
• To keep our readers’ trust, we tell the truth at every step. Each review is based on verified data, thorough inspections of the platform and our established rank methodology.
• Since the landscape is growing at a rapid pace and keeps changing, all content is regularly updated. We strive to maintain relevance and accuracy.

Player Priority and Impartiality

• All reviews published on our site are compiled independently and impartially. Our crew is as unbiased and truthful as possible.
• We openly highlight the strengths and weaknesses of iGaming operators, without hushing up important nuances. If anything is unfavourable for punters, be sure that we’ll let everyone know.
• Great attention is paid to real player feedback, analysing the arisen difficulties and taking into account complaints.

Expertise in Regulatory Frameworks

• Since the UK is one of the most strictly regulated markets on this planet, its standards require scrutiny. So we closely monitor even minor changes in operator obligations, new max bet barriers, banned features in slots, etc.
• Our team remains aware of the latest policies from the UK Gambling Commission. Particularly, when it comes to terms for player protection.
• We ensure our content and recommendations fully align with the UKGC standards.

Loyalty to Responsible Gambling

• We strongly believe that online gambling should be safe before it is entertaining. That’s why everyone from our editorial team actively promotes responsible play across all content published.
• Our contributors encourage UK players to control their betting behaviour with the use of specialised tools. Anything from deposit limits to cool-off periods and self-exclusion can prevent gambling addiction.
• In the footer, we highlight trusted organisations and links to resources for vulnerable people who might need professional help. Among them are GamStop and GambleAware.

Here at cardmates.co.uk, we are also committed to ethical publishing. With a deep understanding that trust is crucial in the industry, we avoid misleading claims. Our readers get the truth and nothing but the truth about everything featured on the site. Helping the British enjoy gambling and consider it just as a form of entertainment, not a financial strategy, is at the core of our voice.