GambleAware Demands The Update of Gambling Marketing Rules To Protect Children
GambleAware appeals for changes to the current regulations regarding gambling content. Despite the existing restrictions, there’s still too much marketing content out there that puts younger generations at a substantial risk. The organisation’s wording was as follows:
"Children and young people being exposed to gambling content online before an age at which they can critically evaluate it and understand the risks that come with it."
The restrictions imposed on marketing content related to gambling should be tightened. The current marketing legislation was designed and implemented long before children's access to the Internet became easier and widespread. Except for responsible gambling reminders available across all registered sites, Gamble Aware insists on mental health warnings, reminding people about the risks of addiction.
Recent Statistics on Youth Gambling Harm in Great Britain
All the claims of GambleAware are based on deep research, which includes collecting statistics. In 2024, more than 85,000 of British children involved in online gambling activities faced the negative consequences. It’s twice as much as in 2023. The overall percentage of problem gamblers in the UK in 2024 was estimated at 1,5%.
The large responsibility also lies with adults. 2024 findings show that more than 1.5 million of children in the UK are living with problem gamblers. And all these figures are about to be even higher in further reports for 2025.
GambleAware: Mission, Support, And Contacts For UK Players
GambleAware is a UK-based charity organisation involved in the prevention of problem gambling and support to those who’ve already suffered from it. They launch awareness campaigns, conduct research on gambling harm and share plenty of educational materials for the British audience. It provides counselling to anyone who has suffered from gambling and does it confidentially. This is how everyone can get help:
- Phone: 0808 8020 133;
- Live Chat: available 24/7 on gambleaware.org.
There’s also a set of online tools that can come to the aid. Everyone can discover how to limit gambling ads, use a tool to calculate the time and money spent, or even give contact information of someone who needs help anonymously.
