Push Gaming Diversifies with Push Originals, Push Actions & Reel Hot Games
Push Gaming, a reputable slot manufacturer founded in 2010, restructures its entertainment portfolio. To reach a broader client base and deepen user experience, the company splits its current developments and future releases into two content segments: Push Originals and Push Actions. On top of that, PG launches a fresh sub-studio, which is supposed to maintain classic style and evoke nostalgia.
Push Gaming’s Three-Pronged Strategy at a Glance
Transforming and elevating are driving forces behind any company that specialises in online casino software production. These features help create original content, as well as new experiences and opportunities for punters. Push Gaming is no exception in its desire to evolve and stand out from the crowd. The provider has just stepped into a new stage of its content development, as it introduced its revamped strategy.
The blueprint for portfolio reform counts current preferences of players, but aims to help shape a distinct style of the brand. Expansion and following new directions is always heart-pounding, but an essential time, which the company’s management cannot deny.
“This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far,” claims George Fil, Director of Product Strategy at Push Gaming.
Push Originals – Visual Identity & Signature Titles
This division assumes the role of a calling card to enhance the unique branding efforts of Push Gaming. Push Originals will embrace trademark titles with high variance and sizable reward potential. The provider is also known for implementing complex mechanics into its games, perfectly playable on mobile devices. So, we assume the category will feature all iconic high-spec products that support Portrait Mode.
However, given that the studio focuses on quality rather than quantity, we should not expect new releases often. This part of PG’s strategy will likely remain unchanged. The next title to be added to the Originals lineup is Bamboo Ways – its release is scheduled for September 3.
Push Actions – More Fast-Paced Gameplay
The branch called Push Actions will become completely brand new in the Push Gaming catalogue. The developer promises to replenish this niche with entertainment that shows a subtle deviation from its traditional style. PG is going to elevate player experience by delivering more lighthearted and fast-paced activities to the screen. Something that will delight and amuse rather than require long learning, with vivid visuals and captivating themes. So, at the same time, these games will be absolutely familiar to casual punters.
Reel Hot Games – Classic Slots Experience
The takeoff of the subsidiary brand, Reel Hot Games, will operate under the mission of being a bridge between physical slot cabinets and online innovations. Its primary task will be to cater to casino enthusiasts who seek a familiar experience with vintage slot machine symbols (fruits, bells, digits, etc.).
In the vision of Push Gaming, visual effects of retro flair and modern mechanics will particularly target iGaming markets like the USA and Latin America. These are jurisdictions where classic games are extremely popular. But we believe Reel Hot developments will also find a massive following in the UK. What makes us think this way is the official release of the Power Vault slot earlier this year (particularly, in March). It was a debut game under the Red Hot label, which quickly conquered the hearts of the British slot enthusiasts. This proved that, despite numerous innovations in the iGaming realm, the concept of old-school vibes and design still works brilliantly.
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